9. Releasing The Video to “Omo To Shan” ft Wizkid
Date: Sept 2010
After the album was released, the momentum continued by pushing the most obvious commercially viable track, featuring Wizkid, the fastest RISING star in 2011. From a label/management perspective, putting a record out featuring Wizkid benefited Olamide and his debut album massively.
They both decided to shoot a video for the single and the rest is history. This is likely where Olamide caught the POP bug, but he wouldn’t reveal the symptoms until much later.